This project is based on our personal 'food memory' to form the basis for an identity for a food-related business. My chosen memory is going to a bakery with my friends after school every day during high school. These cookies and the memory of going to the bakery represent my innocence and foolishness during high school, which was part of my joy. I missed my high school life and my foolish self after I grew up. Especially when I lost my motivation and felt life was tough. Recalling the memory is a chance that allows me to escape from reality momentarily. Therefore, I name the business STAY FOOLISH in hopes of remembering people’s happy moments when naming the business STAY FOOLISH in hopes of recalling people’s happy moments when they feel life is hard and providing them a chance to take a break with our cookies.
Logo Animation
Product Package: Cookie Box
Product Package: Baking Mix
Tram Shelter Poster
